About ORA®
Making renting blissfully boring.
ORA® is a resident experience platform designed to help renters compare apartment communities using real renter feedback. ORA is operated by J Turner Research, a market research firm specializing in the multifamily housing industry.
Reviews are the raw input. ORA® is the standardized monthly interpretation.
Our mission
Reduce renter surprises. Improve resident experience.
ORA exists to reduce surprises by surfacing patterns in real renter feedback across the topics renters mention most.
Renters can easily compare location, amenities, and price. What is harder to evaluate is consistency over time. ORA® helps you evaluate those questions earlier, with more clarity.
Frequently asked questions
What is ORA?
ORA (Overall Resident Assessment) is a tool designed to help renters understand the resident experience at apartment communities. It summarizes real renter reviews into a single monthly-updated score and a set of resident experience signals so you can compare communities using lived experience patterns rather than marketing promises.
How is the ORA Score calculated?
The ORA Score is a weighted composite index derived from verified renter reviews across 13+ review sites and related sources. It is normalized on a 0–100 scale, recalculated monthly, and segmented across operational categories that renters mention most.
Are ORA rankings paid placements?
No. ORA rankings are not influenced by payment or marketing participation. Rankings are structured comparisons based on standardized resident experience signals during a defined period.
Do rankings reflect current performance?
Rankings reference ORA Scores during a specific month or year. Because scores update monthly, a community's current ORA Score may differ from the score recorded during the ranking period.
Should I rely only on a ranking list?
Rankings are one input. ORA recommends also reviewing the community's current ORA Score, strengths and opportunities, and conducting your own visit before making a decision.