Strengths and Opportunities
Strengths are the areas where resident experience is performing best right now. Opportunities are the areas with the most room to improve.
Strengths and Opportunities
What Are Strengths?
Strengths are the areas where resident experience is performing best right now. They reflect consistent positive patterns in renter feedback and can help you confirm fit based on what you care about most.
What Are Opportunities?
Opportunities are the areas where there is the most room to improve right now. ORA® uses the word opportunities intentionally. It provides renter-friendly clarity without harsh labels.
Opportunities are not meant to scare you. They are meant to help you slow down, verify, and decide what tradeoffs you are comfortable with.
How Strengths and Opportunities Work With the ORA Score
The ORA Score provides the overall resident experience signal. Strengths and opportunities explain what is driving that signal.
A strong ORA Score indicates avoidance of sustained negative reviews in critical resident experience categories within the last 6–12 months, suggesting a more predictable resident experience relative to the National Average ORA Score benchmark. Even strong scores can have opportunity areas worth verifying.
Can Strengths and Opportunities Change Month to Month?
Yes. ORA updates monthly, so strengths and opportunities can shift as resident experience changes over time.
Common Categories
Resident experience categories include: Maintenance, Communication, Cleanliness, Noise, Parking, Pests, Customer Service, Security, Billing Clarity, and others. When listed, these are alphabetized.